A seasoned communications expert, Kerri Green-Smith knows that social media is crucial for businesses to connect with their audiences, build awareness, and drive engagement. However, managing social media pages can be overwhelming, especially for businesses with limited resources which can hinder effective online presence.

Kerri Green-Smith is a seasoned professional in the dynamic intersection of digital marketing and strategic communications. With 10+ years experience, she has been instrumental in helping businesses navigate the complex landscape of communications while leveraging digital marketing to drive growth, awareness, and meaningful connections.

Kerri Green-Smith says, "Sustainability is no longer a nice-to-have, it's a must-have."

Businesses are increasingly recognising the importance of integrating sustainability and Environmental, Social, and Governance (ESG) practices into their operations. However, the real challenge lies in making these practices a reality for employees and customers.

As someone who has navigated the complexities of IT change management, Kerri Green-Smith has learned the importance of having a structured approach in place. Recently, Kerri Green-Smith implement an IT change management program using COBIT practices, and shares the approach in this blog post.

As a seasoned communications expert, Kerri Green-Smith knows that staying ahead of the curve is crucial in today's fast-paced business landscape. With the rise of artificial intelligence (AI), Kerri believes that businesses can revolutionise their communications strategies and drive meaningful results while maintaining a human touch.

Kerri Green-Smith advises that effective crisis communications requires preparation, transparency, and empathy. By following key principles and actionable tips, your business can protect its reputation, navigate challenging situations with confidence, and maintain stakeholder trust during challenging times. Planning is key.