Kerri Green-Smith is a seasoned professional in the dynamic intersection of digital marketing and strategic communications. With 10+ years experience, she has been instrumental in helping businesses navigate the complex landscape of communications while leveraging digital marketing to drive growth, awareness, and meaningful connections.

Kerri Green-Smith advises that effective crisis communications requires preparation, transparency, and empathy. By following key principles and actionable tips, your business can protect its reputation, navigate challenging situations with confidence, and maintain stakeholder trust during challenging times. Planning is key.